Why choose OroCommerce as an e-commerce platform?

OroCommerce is a flexible, open-source B2B ecommerce platform designed from the ground up for B2B applications. OroCommerce’s efficient B2B focus and capabilities were acknowledged by analysts like IDC, Gartner, and Frost & Sullivan. It is an attestation to Oro’s focus, dedication, and relationship-first approach to supporting B2B businesses succeed. These and other achievements validate our mission to digitize enterprises and enable their sales teams to create strong relationships with their customers.


OroCommerce is the best B2B ecommerce platform for distributors, manufacturers, wholesalers, and large retailers to conduct online transactions between businesses. B2B ecommerce platform software is built to grow online businesses and conduct trade transactions on the website.


In addition to B2B, OroCommerce can be custom-built to fit any commerce need (B2C, B2B2B, B2B2C) or industry, including manufacturing, distribution, wholesale, retail, automotive, medical, and more.


Importance of OroCommerce as an e-commerce platform


  • Ecommerce B2B platform for midmarket and enterprise companies


Digital B2B commerce is all about offering a consistent, relevant, and personalized buying experience. Whether your business is new to ecommerce or you need to modernize your current B2B web store, OroCommerce software is developed for mid-market and enterprise B2B companies. Create and customize a self-service ecommerce website, customer portal, or wholesale portal with our flexible cloud or on-premise B2B commerce platform.


  • B2B Out-of-the-box features


Selling to businesses is not identical as selling to consumers. This means the ecommerce and marketplace features required to support a B2B online buyer are vastly different. As a purpose-built ecommerce platform for B2B, OroCommerce provides out-of-the-box B2B features such as managing corporate accounts, displaying unique price books, showcasing buyer-specific catalogs, supporting Configure-Price-Quote (CPQ) processes and multiple purchasing roles, making custom workflows, and many other B2B capabilities.


  • The less total cost of ownership (TCO)


Our initial focus on B2B also makes OroCommerce much leaner B2B commerce software compared to formal ecommerce platforms. This translates into a lower total cost of ownership for B2B firms. Because B2B ecommerce functionality is provided out-of-the-box, projects are simplified resulting in fewer development hours and quick completion timeframes. As a B2B company, you get a B2B-specific solution that lowers your total cost of ownership and provides a faster return on investment.


  • Extensibility of future growth


It’s inevitable that your company will need to purchase new software for new functionality and implement new processes. This means choosing an extensible solution will be critical. OroCommerce provides robust API coverage, a spacious extensions store, and a customization-ready platform to ensure your B2B ecommerce platform grows with your business.



  • Make ecommerce and CRM, all-in-one


Increase customer engagement and better serve business buyers with our built-in CRM. OroCRM helps you organize sales pipelines, segment the customer base, and evaluate marketing and sales projections for your business across multiple channels.



  • Single Platform for B2B, B2C, and B2X


Recognize all B2B, B2C, and B2X (B2B2B, B2B2C, etc.) scenarios and business needs in a single platform. With scalable and flexible B2B ecommerce software, you can support any business-to-business ecommerce model, from Self-Service websites and Quote-to-Order portals to marketplace management.


  • Open Source Community


Our open-source approach and thriving community of developers and technology partners provide complete code transparency, greater product reliability, and proven security advantages both for the cloud and on-premise deployment. Our open-source B2B software is scalable and secure.


  • Keep ecommerce and ERP in Sync


Integrate with any ERP system to completely digitize your supply chain. Automate inventory management, order management, pricing calculations, and shipping logistics by integrating your ecommerce store with your business operations.


-OroCommerce includes 70%-80% of B2B functionality by default.

-Open source technology, state-of-the-art infrastructure, and dynamic APIs enable organizations to customize and configure the remaining 20-30% of OroCommerce functionality.

-Transparent pricing means that there will be no hidden costs or commissions on API calls, revenues, and transaction numbers.

-A deploy-anywhere approach allows deployment in any Cloud environment and on-premises.

-Includes a Built-in CRM that seamlessly integrates with the ecommerce platform, which is available on-demand at no additional cost.

-A unique and powerful workflow engine enables companies to digitize any manual process.

-Boasts a large global ecosystem of solution integrators and partners that drive innovation.

-Oro’s founders are leaders in the ecommerce world. They are the same team that conceived, developed, and expanded Magneto. They later joined together to build an industry-first B2B ecommerce platform.




OroCommerce is a trustable platform that automates business today and easily scales for the future. OroCommerce is developed from the ground up for the ideal and complex needs of manufacturers, distributors, and wholesalers.


OroCommerce enables flexibility and functionality to implement digital strategy exactly how customers want it. OroCommerce has the most robust feature set for the B2B back-end and provides the best B2C customer experience on the front end.