What is digital branding and how to do it right

What is digital branding and how to do it right

In our day-to-day lives, the internet continues to play a significant role. It is important for companies to take charge of their online image and presence so that customers know who they are and what they can do for them.

What is branding?

Branding is the creative, strategic process of telling potential customers who you are, what you care about, why they should collaborate with you, and what they can expect from you. Digital branding is a type of branding. It transforms the old concept of branding into a digital world. It uses the power of the internet, along with digital marketing strategies, to elevate the profile of a brand online.

The goal is to create a connection between the brand and the products it markets by using the internet to make the brand familiar.

There are some steps and following them, will lead you to have a brand in the digital world

  • Justify Your Vision/Mission
  • Choose a brand name
  • Choose brand colors to showcase your style
  • Have an introduction logo
  • Create target customer profiles
  • Have a map of the customer journey
  • Research competitors and position yourself
  • Have a website, social media profiles
  • Have an eye-catchy content
  • Run marketing campaigns and close sales

The benefits of digital branding

Digital branding helps in building your brand through effective planning and strategies. The digital space is changing tremendously. Brands need to stay engaged with their audience, use different digital tools, produce fresh content, etc. Apart from this, digital branding is also important. Because it helps brands in increasing awareness and building authority.

1) It helps in differentiating your brand from the competitors. Good digital branding can make your first impression on consumers, making you stand out from your customers.

2) Second, with digital branding, brands can deepen relationships with their customers by going for a more engaging approach. This will bring in higher engagement and interactions.

3) With the help of different content formats, you can reach a wider audience. However, you need to define the objective behind digital branding and curate content accordingly.

4) Digital branding allows brands to share relatable, valuable, and engaging content to gain the credibility and trust of their consumers.

Digital branding: 9 components to consider

Logo

Logos are extremely important to your brand. Your logo will do a lot of the heavy lifting throughout its lifetime. Your logo is your first impression. It will give you an identity that’s hard to forget. Lastly, a stunning logo helps create loyalty among customers.

Website

A responsive website is a must in today’s business world. Your website is a one-stop shop for everything pertaining to your business. Potential customers should be able to come here and learn about your company, how and why to purchase your products (if applicable), what the advantage is of doing business with you, how to find you on social media, and how to sign up for emails, etc. Since 50% of searches come from mobile devices, everything must be equipped for mobile traffic. In a nutshell, a website should reinforce your digital branding and help customers communicate with you.

SEO

SEO, search engine optimization plays a big role in any digital strategy. There is more content on the web than a person could ever view. To get your content in front of the most people, you need to rank high with search engines like Google and Bing. Any content you produce needs to be optimized to help you rank as high as possible. Create a keyword strategy so you can naturally use those words throughout your content. Be sure to optimize your website as well.

Social media

In today’s society, the use of social media has become a necessary daily activity. Social media is typically used for social interaction and access to news and information, and decision making. It is a valuable communication tool with others locally and worldwide, as well as to share, create, and spreading information.

Email marketing

Email marketing offers an eye-popping ROI. In addition to ROI, email marketing campaigns have a 15-25% open rate. This is far above the click rate of digital ads. Create marketing campaigns with a CRM so you can use even more targeted emails.

Online advertising

Online advertising uses the power of the web to market your products. It’s not as simple as a banner on a webpage anymore. Hundreds of digital advertising options are available today. These are some of the most common avenues;

Search engine ads

Search Engine Advertising is a part of search engine marketing and thus an integral part of online marketing. Search engine advertising is a range of paid-for ads that are mostly displayed on the results pages of search engines like Google.

Display ads

A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. There are many ad formats. These ads can be static with an image or animated with multiple images, video, or changing text (also called rich media ads).

Social media ads

Social media advertising (also known as paid social) involves running paid ads on various social media channels, such as Facebook, LinkedIn, Instagram, Twitter, etc. These can include banner ads as well as native ads and activities like boosting posts or like campaigns.

Retargeted ads

Have you ever searched for something only to see an ad for that very thing ten minutes later? Then you know firsthand the power of retargeted ads. These reach customers who have already expressed interest in your business or services, whether by Googling it, visiting your website, or liking your Facebook page.

Content marketing

Contents are still king, even in the digital world. Where people get confused is thinking that content is only words. Content covers everything, including pictures and videos. To make sure you aren’t just haphazardly posting content, develop a content marketing strategy. If you want to draw people to your channels, you have to provide them with quality content once they are there.

Influencer marketing

One of the newest trends in the digital world is influencer marketing. If your target market could be swayed by celebrity influencers, it is worth looking into as another avenue of lead generation.

Conclusion

If you use the tips shared in this blog, you will be on your way to success in providing strong digital branding services.

Techrish is a full-service company that can help you with every step of your digital services review and execution of your digital strategy.