Key Responsibilities

• Support lead generation activities through various digital marketing channels.
• Assist in planning and executing content marketing activities.
• Manage and maintain social media accounts and assist with regular content publishing.
• Create engaging and relevant content for social media, blogs, websites, and other marketing channels.
• Write clear, grammatically correct, and audience-focused content.
• Assist in developing social media posts, captions, creative content, and promotional materials.
• Conduct basic market and competitor research to identify relevant trends and opportunities.
• Assist in planning and executing digital marketing campaigns.
• Monitor campaign and social media performance and prepare basic reports.
• Coordinate with the design and marketing teams to ensure timely delivery of content and campaigns.
• Support SEO and other digital marketing activities when required.
• Stay updated with current digital marketing trends, social media practices, and content strategies.
• Take initiative to learn new digital marketing tools, techniques, and platforms.

Required Skills

• Basic knowledge of lead generation and digital marketing concepts.
• Understanding of content marketing and content strategy.
• Basic knowledge of social media management and marketing.
• Good content writing and proofreading skills.
• Strong written and verbal communication skills.
• Good command of English with proper grammar and sentence structure.
• Ability to create content that is relevant to the target audience.
• Basic understanding of SEO and keyword research is an advantage.
• Basic knowledge of digital marketing tools and analytics platforms is preferred.
• Good research, analytical, and organizational skills.
• Ability to manage multiple tasks and meet deadlines.
• Willingness to learn and adapt to new tools and marketing trends.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field.
• 6 months to 1 year of experience in digital marketing, content marketing, social media, or a related role.
• Candidates with internships or practical experience in digital marketing may also be considered.