A website redesign is simply the process of renovating your existing website. Needs of renovating may differ depending on the site. Some sites may only need an aesthetic update, while others may need a complete makeover.
Advantages of Redesigning a Website?
Redesigning an existing website is an investment for the future of your business. Its benefits outweigh its costs.
Improve conversion rate
A well-designed website can increase traffic to your site and improve conversion rates for your desired audience actions.
Boost brand image
Your website should always reflect your brand. If your current design isn’t doing this effectively, a redesign can help you refine your brand messaging so that it reflects your company’s values.
Growing search rankings
SEO mistakes are becoming eliminated when redesigning the website, It can be resulted in the search rankings
More control over content
A redesign helps to adopt a more advanced content management system such as WordPress. This will make it easier to update content on the site moving forward, giving better control over the ongoing marketing efforts.
Jump into modern technology
Refreshing the look of your website will results in increasing the efficiency of the code standards, site responsiveness and be up to date with technology
Build customer trust
A website that provides informative content and looks professional will resonate as trustworthy to your audience. This led to an increase in the likelihood that they’ll take the next steps to becoming a customer.
Important Factors to be consider while restructuring a website
Restructuring a website is like performing major surgery on the heart of a human. Even the smallest mistake can cause catastrophic results for your ranking and traffic. Here is a collection of important factors to handle the website restructuring very effectively and successfully.
Specify marketing goals
The first step in the process is to define the marketing goals you want to achieve with your website redesign. You should use these goals to guide your redesign strategy and provide metrics to evaluate the success of your new website once it is launched. Marketing goals should be the nature of your business. Suppose your business sells a variety of products, you may need an e-commerce website. An e-commerce site’s goal and metrics are very different from those of a website promoting professional services.
The first step to creating a redesign plan is to understand what works about your current website and what needs to be changed. Ensure that your audit is data-driven and not based on your gut instincts.
Before recommending a redesign for a new website, we always conduct a thorough website audit for our clients. Use Google Analytics to generate the data you need if you’re doing this on your own.
Recognize Target audience
An efficient website will respond to the needs of the audience. In order to meet their requirements, we must first identify the target audience. While it may be seductive to try and capture as broad an audience as possible, this strategy will usually leave us spread too thin and unable to provide the useful information essential to satisfy the people who are most likely to become customers. Alternatively, it’s best to define the target audience as barely as possible and build a website that speaks to their particular needs and pain points.
Once identified the target audience, it’s necessary to create a series of buyer personas so it will help to understand their behavior and preferences. This will ensure a new website is constructed in a way that provides what they’re looking for. Targeting personas should include the following information:
- Education level
- Income level
- General solutions that will address these customer needs
- Specific products or services you provide that will address their needs
- Specific emotions that resonate with them
- What types of content they consume
- Which online channels they engage with
Conducting a competitive analysis will help you see how other companies in your industry are handling their digital marketing efforts. This offers an efficient framework that can be used to refine your website redesign statics. Identify the areas where your competitors are doing better than you. For example, you might find that some competitors consistently rank above you for important keywords. You can look at the content they provide and the SEO strategies they use to better understand what you need to do to improve in these areas as you redesign your website. Also, look at the branding and messaging on competitor websites. Are they doing better at delivering their message clearly to their audience? If yes, what can you learn from the success?
It is equally important to assess the areas where your competitors’ websites excel. This can help you avoid the same difficulties with your new website. You can also think about how to improve your shortcomings to ensure your site does it. Be more responsive to the needs of your target audience.
Select a CMS platform
Most of the modern websites use a CMS (content management system). Common CMS platforms such as WordPress provide strong functionality that gives control over every angle of the design process while making it easy to update the website once it goes live. However, there are various other platforms to choose from. It’s essential to evaluate the options and choose a CMS platform that provides the ability you need and help to achieve the goals established during the first stage of this process.
Make it sure that the CMS allows only for responsive design. This functionality automatically re-organizes the elements of a web page to fit the specific screen size and the device being used by the person visiting the website. Responsive design creates a greater user experience, and it’s one of the important factors Google values highly when determining how well a website will rank for relevant searches.
The CMS platform should always make use of the most up-to-date code. This will ensure load time runs smoothly, and it will provide for the best possible user experience.
Evaluate design elements
Preferably, you’ll have your new website for several years. Therefore, it’s pivotal that the design provides better user experience and meets the needs of business. One of the major defects of using a DIY website builder for redesign is we won’t have much control over the important design elements. DIY websites use templated platforms that seriously restrict the ability to manipulate the design. As a result, it ends up with a website that looks generic and doesn’t meet the needs of the business or the audience.
When working with a custom web design company, definitely maintain control over these important design elements. This allows you to create a website that most effectively connects with your target audience and provides a great user experience.
A beneficial content marketing strategy is essential for the success of the new website. There are various reasons why it’s important to prioritize the content creation as part of the website redesign:
- Relevant, extensive content that addresses the needs of the audience will help improve SEO results
- Content provides an important opportunity to convey the brand messaging and explain to the audience what makes unique
- Well written, informative content will creates trust with the audience and established as an authoritative source in the industry
SEO best practices
The Website redesign plan needs to incorporate a comprehensive SEO strategy when a website does you no good if your audience can’t find it.
There are various elements that must be labeled as part of SEO strategy. Some of the most important include:
- Optimize every page to add keyword rich page titles, meta descriptions, title tags, and image alt tags.
- Effectively linking that makes its visitors navigate easily to other relevant pages that provide additional information they may find important.
- Navigation structure that is very easy to follow and offers a good user experience.
- Readable content that contains unique subheads, bullet lists, and other items that make it smooth for your audience to find the information they need.
- Extensive backlinks from external websites that boost the authority of your website.
- Fast loading times and other back-end functionality that offers the best possible user experience.
The algorithms used by Google are highly composite and always evolving. Therefore, it can be challenging to properly, accurately optimize the website on your own. In order to achieve your desired results, definitely need the help of an SEO specialist who is up-to-date on the latest best practices. Major benefits of working with a digital marketing agency on your website redesign are that you’ll have access to a team of experienced SEO experts.
Set up Google Analytics
Once a new website launches, it’s essential to monitor its performance on a regular basis so that you can make any adjustments needed for the achievement of the goal established in the first stage of this process. Google Analytics is an effective tool that helps to track the efforts and identify areas for improvement.
Restructuring the pages and URLs of a website is one of the greatest risk activities for any website. In addition to taking care of the above recommendations, you can take a look at this better resource from Google. If you are not confident in handling this kind of activity from an SEO perspective, it is better to hire an SEO consultant or a digital marketing agency to proceed with this. If you are looking for an efficient digital marketing agency, we are here to help you. Get in touch with us today to get started with your transformation to a new face for your website.