Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google, Meta, LinkedIn, and other relevant platforms.
• Develop strategies for lead generation, customer acquisition, and conversion.
• Monitor campaign performance and optimize campaigns based on data and business objectives.
• Define, track, and analyze KPIs such as leads, conversions, CPL, CPA, CTR, CPC, ROAS, and conversion rate.
• Identify and monitor KRIs to track potential campaign, budget, performance, and compliance risks.
• Conduct keyword research, on-page SEO, technical SEO, and off-page SEO activities.
• Monitor website traffic, organic growth, search rankings, and SEO performance.
• Analyze campaign and website data using Google Analytics, Google Search Console, and advertising platform analytics.
• Prepare regular performance reports and provide actionable insights.
• Conduct A/B testing for ad creatives, landing pages, audiences, and campaign strategies.
• Manage campaign budgets and ensure efficient utilization of marketing spend.
• Identify target audiences and develop effective audience segmentation strategies.
• Work closely with content, creative, sales, and business teams to achieve marketing goals.
• Stay updated with the latest digital marketing trends, tools, algorithms, and industry best practices.

Required Skills:

• 2–3 years of hands-on experience in Performance Marketing or Digital Marketing.
• Strong knowledge of SEO and SEM.
• Hands-on experience with Google Ads and Meta Ads.
• Good understanding of KPIs, KRIs, marketing metrics, and performance reporting.
• Experience with Google Analytics and Google Search Console.
• Knowledge of conversion tracking and campaign attribution.
• Understanding of landing page optimization and CRO.
• Strong analytical and problem-solving skills.
• Data-driven approach to decision-making.
• Good communication and coordination skills.
• Ability to manage multiple campaigns and priorities.