Key Responsibilities

• Develop and implement growth strategies aligned with business objectives.
• Identify new opportunities for customer acquisition, engagement, and revenue growth.
• Conduct market, competitor, and customer research to identify trends and opportunities.
• Plan and execute growth campaigns across digital marketing channels.
• Collaborate with marketing, sales, product, and other teams to achieve growth targets.
• Monitor key performance indicators (KPIs) and analyze campaign and business performance.
• Use data and analytics to identify areas for improvement and optimize growth initiatives.
• Develop and test new strategies, campaigns, and customer acquisition channels.
• Track customer journeys and identify opportunities to improve conversion and retention.
• Prepare regular reports on growth initiatives, performance, insights, and recommendations.
• Stay updated on industry trends, emerging marketing channels, and growth techniques.
• Continuously evaluate and optimize strategies based on performance data.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 6 months –1 years of experience in growth strategy, digital marketing, performance marketing, BA or a related role.
• Strong understanding of customer acquisition, conversion, retention, and engagement strategies.
• Knowledge of digital marketing channels such as SEO, social media, email marketing, paid advertising, and content marketing.
• Strong analytical and problem-solving skills.
• Experience working with marketing analytics and reporting tools.
• Ability to interpret data and translate insights into actionable strategies.
• Excellent communication and presentation skills.
• Strong project management and organizational skills.
• Ability to work independently as well as collaboratively with cross-functional teams.