Digital Marketing Executive
We are seeking a results-oriented Digital Marketing Executive with 2–4 years of hands-on experience to plan, execute, and optimize digital marketing campaigns. The ideal candidate should have a strong understanding of various digital marketing channels and be capable of driving brand awareness, audience engagement, and lead generation through data-driven strategies.
Key Responsibilities
Plan, execute, and optimize digital marketing campaigns across multiple platforms.
Implement and manage SEO strategies, including Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to improve organic visibility.
Create and manage high-quality content for websites, blogs, social media platforms, and digital advertising campaigns.
Plan, publish, and monitor paid advertising campaigns to maximize lead generation and ROI.
Develop and manage social media marketing strategies across relevant platforms.
Handle LinkedIn marketing, including profile optimization, content publishing, and lead generation campaigns.
Track, analyze, and report campaign performance using analytics tools and optimize campaigns based on insights.
Work closely with the design and marketing teams to ensure campaigns align with brand guidelines and marketing goals.
Design basic campaign creatives, social media posters, or ad visuals using Canva (added advantage).
Required Skills & Qualifications
2–4 years of proven experience in digital marketing.
Strong understanding of SEO, SEM, social media marketing, and content marketing.
Hands-on experience with Google Ads, Meta Ads, and analytics tools such as Google Analytics and Google Search Console.
Experience in performance tracking, data analysis, and campaign optimization.
Familiarity with LinkedIn marketing and lead generation strategies.
Excellent communication, coordination, and teamwork skills.
Basic knowledge of Canva, CMS platforms (WordPress or similar), or marketing automation tools is an advantage.
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