Are you sure that the business emails you are sending is delivered to recipient’s inbox? What if not?
Today I would like to share some information about how important is the delivery of emails to the recipient’s Inbox. You may be a user who is sending many genuine emails a day. So it is very important to know what happens If your emails are not delivered to the recipient’s Inbox.
Of course you want people to see and read your email and take action. It is not mandatory that you always get a read receipt.
Normally when you send an email, if the email is rejected by the recipient server, due to any reason, you will get a bounce message back- informing that the email was not delivered successfully. That’s good. You know that the email has to be sent to the recipient somehow. May be you will send it from a different or personal email address.
What if the email you sent is delivered to recipient SPAM box? Here is the big deal.
As you know most of the people uses Outlook to configure their company email and POP3 is the most commonly used protocol to configure email client like Outlook. People are configuring POP3 in order to download a copy of emails to their computer/laptop so that if there is no internet connection also they will be able to access their emails.
The main thing to notice here is that- POP3 only sync Inbox. So emails which are received in SPAM box of recipient webmail will not be synchronized with recipients Outlook. So recipient will never know about the email. Sadly you will not receive any bounce back message as the email is originally delivered but in SPAM box. So there you are stuck. So here is the importance of selecting best email solution for your business email.
Why your emails are marked as SPAM?
It is common for a mail IP address to end up on a public blacklist, especially on a shared server. It could be due to overall volume of mail coming from that server, or messages seem to have characteristics of spam in them. Each email SPAM filtering service check the reputation of incoming email, that means the reputation of incoming email server IP. If the IP address of the server is blacklisted, the message will be marked as SPAM.
How do you overcome?
- Select best email hosting services like Google Apps, Office 365 etc, where you have inbuilt technology so that the email server is not blacklisted. In fact nobody blacklist Google or Microsoft!
- Do not send your marketing campaigns using your company email server. It is highly recommended to use newsletter services to send out your marketing emails.
- Always use an antivirus in the computers/devices where you use your email accounts, to avoid any malwares sending SPAM emails using your credentials.
- Do not submit your email credentials on any SPAMMY links other than your webmail.
- Be aware of latest email SPAMMING techniques